35: Here’s To The Crazy Ones

“The ones who are crazy enough to think that they can change the world, are the ones who do” – this comes from Steve Jobs’ iconic Think Different Apple campaign. The message still rings true today about creating radically different futures for businesses when we think beyond the status quo.

We explore attitudes towards risk-taking, asking “what if?” questions, building a culture of playing to win versus to lose, the role of playing devil’s advocate, and a visioning exercise that will bring clarity and ambition to the team.


Apple –Here’s To The Crazy Ones: https://youtu.be/9-ZB2O8azI8

‘Vivid Vision’ by Cameron Herold: https://www.amazon.co.uk/dp/161961877X

‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/dp/0712676090/

Get in touch

Email Ben: ben@leaderandteam.com

Email Ian: ian@ianwindle.com

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